ARE VIRTUAL TRY ON APPS PERMANENTLY REDEFINING JEWELLERY RETAIL SPACE?

Susana Martins (@imsusanamartins), owner and founder of her eponymous brand, Susana Martins, has been designing and crafting beautiful fine jewellery since her initial training as a stone setter and her three-year apprenticeship as a goldsmith, in Portugal. The Dubai based jewellery designer creates jewellery featuring diamonds, precious gemstones and very delicate, coloured ceramic enamel work. Though her jewellery designs find their inspiration in the Art Deco style, she presents them in a fun, cosmopolitan and very contemporary way.

When I spoke with Susana about virtual try on apps in the world of fine jewellery, she felt that “it is the best communication medium of all time. Currently when Online Shopping has increased to a level never imagined before, we face the need for connecting the digital world with the real world. Augmented Reality opens up completely new opportunities for us to do just that. Augmented reality apps should be a part of every fashion brand’s business strategy. Not only does this technology offer a unique and exciting form of marketing but it also saves time, money, and energy for businesses while providing the consumer with an unparalleled experience.”

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